Cars and hip hop seem to go together very well, especially in recent commercials like the rap for the 2011 Toyota Sienna minivan. Kia Dealer Charlotte said that Kia hasn’t been a stranger to utilizing hip hop either, as they’ve relied on an urban vibe for commercials promoting the Soul crossover (see below).
According to Orange County KIA Dealers, Kia of Australia is also eager to get involved in the hip hop marketing game for the new Sportage. The new ads feature old school 1980s rappers Grandmaster Melle Mel and Scorpio. While the commercial is not quite as eye-catching as rapping hamsters, as in the American Soul commercial, it’s still plenty entertaining.
Kia of Australia’s ‘The Message’:
2010 Kia Soul Hamster Commercial:
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