Kia, and Kia’s parent Hyundai for that matter, has been falling behind when it comes to hybrid technology. However, both Korean brands remain committed to technology and fuel-efficiency, and are ramping up their efforts to produce several new models with hybrid powertrains.
The first of the new Kia hybrids appears to be the next generation Kia Optima. Kia’s midsized sedan has been revamped and is set to make its debut at the 2010 New York Auto Show. Sources at Kia have already confirmed that the Optima will offer a hybrid as well when it enters production later this year. Sales of the new Kia Optima are expected to begin in the fall, with hybrid sales beginning in early 2011.
Both the hybrid and gasoline-powered models will be on display at the Kia Optima’s official launch. The new sedan is expected to be longer and wider than the current generation, and will also offer improved interior space and cargo volume.
Look for additional details on the all-new Kia Optima closer to the vehicle’s launch at the New York Auto Show in April.
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